
Know what your patients and members want before the emergency.
Some of your patients and members want doctors to try everything. Some want comfort in a place that feels like home. Most have never been asked. We help you find out early, so each person gets the care they prefer.
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Plan efficiently. Act clearly.
Why it worksMake it easy
Planning ahead shouldn’t depend on who has time for the conversation. We make it simple for the patients and members you serve to do it themselves, in plain language, at their own pace, with a real person one tap away.
Write it down
Their answers populate attorney-reviewed advance directive templates for their state, and signed digital copies are delivered to the EHR, where the next clinician can find them.
Optimize care pathways
From those choices we learn who is likely headed toward intensive, high-cost care and who wants comfort-focused care. Your care managers know who to follow up with and who to monitor.
Same population. Very different wishes.
How we capture itWants everything done
Hospital careWants comfort first
Hospice & palliativeEither answer is the right one. Not knowing is the costly one.
What changes for you.
Fewer
Fewer avoidable emergencies. Conversations happen before a crisis, so less intensive, high-cost care happens by default.
Lighter
A lighter load on your care teams. Patients and members complete the questions themselves, and your staff steps in where it matters most.
Truer
Care people would choose. Their wishes, in their own words, in the record, honored when it counts.
When people complete their advance care planning, they are roughly 70% more likely to utilize hospice care and significantly less likely to experience late-stage, rushed enrollments.
The people behind it.

“I founded ClarityACP to democratize future care planning. By making it simple for people to put their wishes in writing, and by being there when they want a person to talk to, we help them plan with confidence.”

Dr. Ronald Rosen MD, CMD, CWSP
Chief Medical AdvisorBoard-certified family physician with over 50 years in practice. Brings deep palliative-medicine and clinical-governance experience, so everything we build meets a clinician’s standard of care.

Dr. Ucheoma Nwaozuru PhD
Social Innovation AdvisorExpert in community-based health and digital innovation for underserved populations. She leads our research governance to ensure our approach is scientifically grounded and equitable.

Dr. Ross Brownson PhD
Implementation AdvisorLeading researcher in implementation science and prevention research. Advises on translating our findings into impactful, scalable products that meet real-world market demand.